分享給大家，英文原版內(nèi)容附在最后。

Project 1 - 針對(duì)巧克力產(chǎn)品的消費(fèi)者調(diào)查

樣本量：500（該產(chǎn)品使用者）

特殊需求：每個(gè)受訪者接受25分鐘的訪問(wèn)

• 入戶訪問(wèn)

• 定點(diǎn)攔截訪問(wèn)

•  電話訪問(wèn)（保證一定手機(jī)使用率）

• 線上平臺(tái)

Project 2 - 關(guān)于洗衣粉的持續(xù)跟蹤調(diào)查

樣本量：1000（全職太太）

特殊需求：每周50名受訪者，持續(xù)20周。每個(gè)受訪者接受20分鐘的訪問(wèn)

• 入戶訪問(wèn)

• 定點(diǎn)攔截訪問(wèn)

• 電話訪問(wèn)（保證一定手機(jī)使用率）

• 線上平臺(tái)

Project 3 - 電腦輔助的廣告投放測(cè)試

樣本量：100（該產(chǎn)品使用者）

特殊需求：每個(gè)受訪者接受10分鐘的訪問(wèn)

• 電腦輔助的定點(diǎn)攔截訪問(wèn)

• 線上平臺(tái)

Project 4 – 關(guān)于金融服務(wù)行業(yè)的座談會(huì)

4個(gè)由指定金融行業(yè)用戶組成的討論組

• 面對(duì)面線下座談會(huì)

• 線上視頻座談會(huì)

Project 5 – 在線研究社區(qū)

       該項(xiàng)目需要考慮兩個(gè)部分的報(bào)價(jià)，一個(gè)長(zhǎng)期社區(qū)、一個(gè)短期社區(qū)。這個(gè)在線社區(qū)中將會(huì)使用當(dāng)?shù)卣Z(yǔ)言進(jìn)行訪問(wèn)，無(wú)需考慮翻譯的費(fèi)用。

長(zhǎng)期社區(qū):

一個(gè)持續(xù)12個(gè)月的基礎(chǔ)研究社區(qū)，將從客戶的零售鏈數(shù)據(jù)庫(kù)中選擇4000名顧客。包括以下項(xiàng)目：

• 客戶品牌

• 客戶將作為觀察者登陸社區(qū)

• 每周的趣味小投票

• 在線討論

• 12個(gè)定性研究項(xiàng)目，4個(gè)在線定量研究項(xiàng)目

• 每周定期更新報(bào)告，增加短小的陳述以及表格

• 訪問(wèn)可以采用電話或者網(wǎng)絡(luò)的方式

• 客戶將會(huì)提供小禮品送給受訪者

短期社區(qū):

一個(gè)持續(xù)6個(gè)周的基礎(chǔ)研究社區(qū)，將從客戶的零售鏈數(shù)據(jù)庫(kù)中選擇200名顧客。包括以下項(xiàng)目：

• 客戶品牌

• 客戶將作為觀察者登陸社區(qū)

• 每周的趣味小投票

• 在線討論

• 4個(gè)定性研究項(xiàng)目，4個(gè)在線定量研究項(xiàng)目

• 每周定期更新報(bào)告，增加短小的陳述以及表格

• 訪問(wèn)可以采用電話或者網(wǎng)絡(luò)的方式

• 客戶將會(huì)提供小禮品送給受訪者

Project 6 – 關(guān)于IT硬件的B to B研究

樣本量：200（負(fù)責(zé)IT硬件采購(gòu)的高管）

特殊需求：每個(gè)受訪者接受15分鐘的訪問(wèn)

• 電話訪問(wèn)

• 在線訪問(wèn)

        該項(xiàng)目要求代理公司自行尋找部分電話或線上受訪者。

Project 7 – 手機(jī)用戶滿意度調(diào)查

樣本量：200（智能手機(jī)擁有者）

特殊需求：該項(xiàng)調(diào)查使用智能手機(jī)進(jìn)行，5分鐘之內(nèi)在線完成。

商務(wù)費(fèi)用：需要明確平均每天客戶需要支付的初、中、高級(jí)研究員的研究費(fèi)用，以及合同之外的項(xiàng)目陳述的報(bào)價(jià)。

ESOMARGLOBAL PRICES STUDY 2014

PROFORMAPROJECT SPECIFICATIONS

This document outlines specifications for seven ad hocsurveys for which quotations are requested.

SUMMARY

Project 1 - A usageand attitude survey on a chocolate confectionery product

Sample: a quota sample of 500 regular users of theproduct.

Quotations are requested for a 25 minute interview:

-      Face-to-faceinterviews in home

-      Face-to-faceinterviews at central locations in urban areas

-     Telephoneinterviewing (with the correct proportion being via mobile)

-      onlineaccess panel

Project 2 - Atracking study on washing powders

Sample: a quota sample of 1,000 with housewives; 50interviews for each of 20 consecutive weeks (50 x 20).

Quotations are requested for 20 minute interviews:

-      Face-to-faceinterviews in home

-      Face-to-faceinterviews at central locations in urban areas

-      Telephoneinterviewing (with the correct proportion being via mobile)

-      onlineaccess panel

Project 3 - Acomputer assisted advertising pre-test

Sample: three matched quota samples of 100 adults whoare regular users of the product. 10 minute interviews:

-      Computerassisted at central locations in urban areas

-      onlineaccess panel

Project 4 – Groupdiscussions on common finance/banking services

Four group discussions amongregular users of certain specified common finance/banking services.

-      In-persongroup discussions

-      onlinefocus group discussions

Project 5 – ResearchCommunity

This project calls for twoquotes, a short term community and long term one. Please quote for one or both.The community will be conducted in a local language and there will be notranslations required.

Long term:

A private research community, tolast 12 months, of 4000 customers of a national retail chain, drawn from theclient’s database. Included in the project are:

-      Clientbranding

-      Clientlogins to act as observers

-      Weeklyfun polls

-      On-goinguser generated discussions

-           12 surveys and 4 onlinequalitative research projects

-           Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects

-      Meetingswill be via telephone or webinar as appropriate

-      Incentivesprovided by client and administered by the agency

Short term:

A private research community, tolast 6 weeks, of 200 customers of a national retail chain, drawn from theclient’s database. Included in the project are:

-      Clientbranding

-      Clientlogins to act as observers

-      Weeklyfun polls

-      On-goinguser generated discussions

-           4 surveys and 4 onlinequalitative research projects

-           Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects

-      Meetingswill be via telephone or webinar as appropriate

-      Incentivesprovided by client and administered by the agency

Project 6 – Businessto business survey on IT hardware

Sample: 200 executives responsible for authorising IThardware acquisitions from a sample list of 2,000, including telephone numbersand e-mail addresses, supplied by client. Interview lasts 15 minutes.

-     Telephoneinterviewing

-      online interviewing

The project also asks for telephone and online interviewingquotes based on the agency having to find their own sample.

Project 7 – Mobilecustomer satisfaction study

Sample: 200 owners of smartphones. Email addressessupplied by client. The research is conducted as a 5 minute online survey,completed on the smartphones.

Commercial tariffs- How much clients are charged per day for time spentworking by junior, mid-ranking and senior researchers. Also commercial ratesfor an uncontracted presentation.

嘚吧一下

你對(duì)本文章評(píng)價(jià)如何呢？來(lái)打個(gè)分，1-5分，很滿意是5分，很不滿意是1分，直接回復(fù)吧。

另外，你想對(duì)以上的哪些研究設(shè)計(jì)方法感興趣呢？在線社區(qū)？電話訪問(wèn)？定點(diǎn)攔截？可以告訴小零，后期會(huì)根據(jù)大家的需要提供定制化文章O(∩_∩)O。