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Project 1 - 針對巧克力產(chǎn)品的消費者調(diào)查
樣本量:500(該產(chǎn)品使用者)
特殊需求:每個受訪者接受25分鐘的訪問
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入戶訪問
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定點攔截訪問
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電話訪問(保證一定手機(jī)使用率)
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線上平臺
Project 2 - 關(guān)于洗衣粉的持續(xù)跟蹤調(diào)查
樣本量:1000(全職太太)
特殊需求:每周50名受訪者,持續(xù)20周。每個受訪者接受20分鐘的訪問
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入戶訪問
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定點攔截訪問
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電話訪問(保證一定手機(jī)使用率)
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線上平臺
Project 3 - 電腦輔助的廣告投放測試
樣本量:100(該產(chǎn)品使用者)
特殊需求:每個受訪者接受10分鐘的訪問
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電腦輔助的定點攔截訪問
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線上平臺
Project 4 – 關(guān)于金融服務(wù)行業(yè)的座談會
4個由指定金融行業(yè)用戶組成的討論組
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面對面線下座談會
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線上視頻座談會
Project 5 – 在線研究社區(qū)
該項目需要考慮兩個部分的報價,一個長期社區(qū)、一個短期社區(qū)。這個在線社區(qū)中將會使用當(dāng)?shù)卣Z言進(jìn)行訪問,無需考慮翻譯的費用。
長期社區(qū):
一個持續(xù)12個月的基礎(chǔ)研究社區(qū),將從客戶的零售鏈數(shù)據(jù)庫中選擇4000名顧客。包括以下項目:
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客戶品牌
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客戶將作為觀察者登陸社區(qū)
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每周的趣味小投票
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在線討論
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12個定性研究項目,4個在線定量研究項目
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每周定期更新報告,增加短小的陳述以及表格
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訪問可以采用電話或者網(wǎng)絡(luò)的方式
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客戶將會提供小禮品送給受訪者
短期社區(qū):
一個持續(xù)6個周的基礎(chǔ)研究社區(qū),將從客戶的零售鏈數(shù)據(jù)庫中選擇200名顧客。包括以下項目:
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客戶品牌
-
客戶將作為觀察者登陸社區(qū)
-
每周的趣味小投票
-
在線討論
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4個定性研究項目,4個在線定量研究項目
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每周定期更新報告,增加短小的陳述以及表格
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訪問可以采用電話或者網(wǎng)絡(luò)的方式
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客戶將會提供小禮品送給受訪者
Project 6 – 關(guān)于IT硬件的B to B研究
樣本量:200(負(fù)責(zé)IT硬件采購的高管)
特殊需求:每個受訪者接受15分鐘的訪問
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電話訪問
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在線訪問
該項目要求代理公司自行尋找部分電話或線上受訪者。
Project 7 – 手機(jī)用戶滿意度調(diào)查
樣本量:200(智能手機(jī)擁有者)
特殊需求:該項調(diào)查使用智能手機(jī)進(jìn)行,5分鐘之內(nèi)在線完成。
商務(wù)費用:需要明確平均每天客戶需要支付的初、中、高級研究員的研究費用,以及合同之外的項目陳述的報價。
ESOMARGLOBAL PRICES STUDY 2014
PROFORMAPROJECT SPECIFICATIONS
This document outlines specifications for seven ad hocsurveys for which quotations are requested.
SUMMARY
Project 1 - A usageand attitude survey on a chocolate confectionery product
Sample: a quota sample of 500 regular users of theproduct.
Quotations are requested for a 25 minute interview:
- Face-to-faceinterviews in home
- Face-to-faceinterviews at central locations in urban areas
- Telephoneinterviewing (with the correct proportion being via mobile)
- onlineaccess panel
Project 2 - Atracking study on washing powders
Sample: a quota sample of 1,000 with housewives; 50interviews for each of 20 consecutive weeks (50 x 20).
Quotations are requested for 20 minute interviews:
- Face-to-faceinterviews in home
- Face-to-faceinterviews at central locations in urban areas
- Telephoneinterviewing (with the correct proportion being via mobile)
- onlineaccess panel
Project 3 - Acomputer assisted advertising pre-test
Sample: three matched quota samples of 100 adults whoare regular users of the product. 10 minute interviews:
- Computerassisted at central locations in urban areas
- onlineaccess panel
Project 4 – Groupdiscussions on common finance/banking services
Four group discussions amongregular users of certain specified common finance/banking services.
- In-persongroup discussions
- onlinefocus group discussions
Project 5 – ResearchCommunity
This project calls for twoquotes, a short term community and long term one. Please quote for one or both.The community will be conducted in a local language and there will be notranslations required.
Long term:
A private research community, tolast 12 months, of 4000 customers of a national retail chain, drawn from theclient’s database. Included in the project are:
- Clientbranding
- Clientlogins to act as observers
- Weeklyfun polls
- On-goinguser generated discussions
- 12 surveys and 4 onlinequalitative research projects
- Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects
- Meetingswill be via telephone or webinar as appropriate
- Incentivesprovided by client and administered by the agency
Short term:
A private research community, tolast 6 weeks, of 200 customers of a national retail chain, drawn from theclient’s database. Included in the project are:
- Clientbranding
- Clientlogins to act as observers
- Weeklyfun polls
- On-goinguser generated discussions
- 4 surveys and 4 onlinequalitative research projects
- Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects
- Meetingswill be via telephone or webinar as appropriate
- Incentivesprovided by client and administered by the agency
Project 6 – Businessto business survey on IT hardware
Sample: 200 executives responsible for authorising IThardware acquisitions from a sample list of 2,000, including telephone numbersand e-mail addresses, supplied by client. Interview lasts 15 minutes.
- Telephoneinterviewing
- online interviewing
The project also asks for telephone and online interviewingquotes based on the agency having to find their own sample.
Project 7 – Mobilecustomer satisfaction study
Sample: 200 owners of smartphones. Email addressessupplied by client. The research is conducted as a 5 minute online survey,completed on the smartphones.
Commercial tariffs- How much clients are charged per day for time spentworking by junior, mid-ranking and senior researchers. Also commercial ratesfor an uncontracted presentation.
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另外,你想對以上的哪些研究設(shè)計方法感興趣呢?在線社區(qū)?電話訪問?定點攔截?可以告訴小零,后期會根據(jù)大家的需要提供定制化文章O(∩_∩)O。